Boring!įor example, if your channel is still in its infancy you might prefer to start with short-form video content of about four or five minutes in duration. However long you choose to make your video content, just make sure it’s not the dreaded B-word. In reality, it doesn’t matter how long your videos are as long as you are keeping your audience as captivated as ever. The key to success on YouTube is engagement. Well…it really depends on where your channel’s at and what your specific aims and objectives are for your channel. A great way to highlight your value – a bit like your very own sales pitch. These shorter videos engage new viewers and hook them in, acting as teasers for everything that’s to come. We’ve all got pretty short attention spans these days, so most of us aren’t going to want to invest in lengthy content from creators we’re not quite sure about yet. Many creators find that short-form content is a great way to lead viewers towards your channel’s longer-form content.

And these are but a few examples of what can be done.

When done well, this format is an excellent way to reach out to new audiences with branded content, highlight something topical, or engage audiences with helpful how-to content. Short-form content should be direct, immersive, and straight to the point. The key here is engagement and excitement. As such, short-form, lends itself to a very particular type of content and a very particular way of communicating. Short-form videos on YouTube are great for offering audiences quick, easy-to-digest, bursts of information. In general, any video under ten minutes long is a short-form video.

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